AI talk is everywhere, and for good reason. The technology has matured fast. A recent McKinsey report found that 78% of companies now use AI in some form, and that number keeps rising.
Why AI Feels Different Now
AI isn’t new, but recent advances in three key areas have changed the game:
• Machine Learning (ML) – Improves with every dataset, powering everything from recommendations to automation.
• Natural Language Processing (NLP) – Allows tools to understand requests like “Pull the latest report metrics” instead of just keywords.
• Generative AI – Creates new content such as text, code, images, or videos.
AI Tools Worth Knowing
• Chatbots & Assistants: ChatGPT (text, image, and real-time chat), Google Gemini (built into Gmail and Docs), and Grok (data-focused).
• Content Creation: Jasper (marketing-focused), Anyword (tone optimization), Writer (brand consistency).
• Image & Design: Midjourney (artistic visuals), DALL·E 3 (quick edits), and Adobe Firefly (safe, Photoshop-ready).
• Video & Storytelling: Runway ML (AI video creation) and Descript (easy editing and transcription).
• Search & Research: Perplexity AI and Arc Search provide reliable AI-driven summaries.
• Productivity & Collaboration: Notion AI, Fireflies, Avoma, and Clockwise improve efficiency and organization.
Proceed with Purpose
AI can be transformative if used wisely. Start with one small pilot project this quarter, learn what fits your workflow, and expand from there. Wingman IT can help you choose the right tools and avoid the hype.